Digital Marketing Strategies to Grow Your eCommerce Business

8 Digital Marketing Strategies to Grow Your eCommerce Business

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August 19, 2022

Even though most people are able to find winning products, they are still unable to generate sales due to a lack of knowledge. There are several ways to grow your eCommerce business to best-selling products, but one of the best is digital marketing.

An eCommerce business can use one or more digital marketing channels to promote its products and services online. Using digital marketing, you can attract visitors to your store and convert them into customers. Incorporating AI tools into your digital marketing strategy can be a wise decision. The AI Tools Directory is an excellent resource for discovering unconventional and innovative AI tools that can assist you in your endeavors.

It will become easier for you to sell your eCommerce and dropshipping products via digital marketing. But how to use digital marketing to grow your eCommerce business? What are the strategies? In this article, you’ll learn how to use digital marketing to grow your eCommerce business.

Digital Marketing Strategies for eCommerce Businesses

You can grow your eCommerce business by utilizing the following digital marketing strategies, such as proper SEO techniques, strong email marketing campaigns, and more

1. Do Proper SEO

You will require doing proper SEO of your online store. In search engines like Google, Yahoo, and Bing, you want your eCommerce store to appear among the top 10 results. If that happens, your website will get more organic traffic.

You can do proper SEO of your eCommerce store by following ways.

  1. Incorporate keywords into your blog posts, product descriptions, and page URLs.
  2. Your store should be user-friendly and try optimizing its structure-property.
  3. Try linking to reputable websites and building stronger backlinks.

Your eCommerce store ranking will surely improve if you do it correctly and in many cases, enlisting the services of an SEO consultant can prove to be valuable.

2. Use Marketplaces to Promote Your Ecommerce Business

Online marketplaces are popular places for people to shop. Online marketplaces reported $3.32 trillion in sales in 2021. You can reach millions worldwide by promoting your brand more efficiently with marketplaces like Amazon and eBay.

Once you make loyal customers, you will get more sales. The likelihood of a loyal customer purchasing something is higher. Therefore, eCommerce brands should also list their stores on such marketplaces.

3. Run PPC & Email Campaigns

The leading online advertising model for small and large businesses is pay-per-click (PPC). The ROI is good, and it’s easy to scale with a sound PPC strategy, especially on marketplaces such as Amazon. Most social media platforms and search engines usually display PPC ads.

This type of advertising targets ready-to-buy shoppers and generates more sales than organic marketing for eCommerce brands. Google and Facebook are the two most commonly used sites for PPC advertising.

Ecommerce brands often use Google shopping ads. Therefore, you should also try running PPC ads to quickly expand your business. Besides, you can also try running email campaigns to grow your business.

Capturing email addresses alone isn’t enough. Ecommerce marketing requires sending regular, valuable emails to be effective. You can accomplish this by using an email marketing tool such as NotifyVisitors.

4. Try Influencer Marketing

You can also boost your e-commerce sales by using influencer marketing. Your brand can benefit from influencers who work as ambassadors. They will promote your products in exchange for complimentary products, cash, or discounts. You can find influencers for your brand using the all-in-one social media tool Fanpage Karma.

According to a report, 80% of marketers claim influencer marketing is effective, and most brands prefer using Instagram most often. You can also try TikTok, which has more social commerce features that allow shoppers to purchase directly from the apps.

5. Do Proper Review Management

It is impossible to have an effective digital e-commerce marketing strategy without reviews. Your eCommerce products may appear in relevant searches if you have better reviews.

Besides helping people make purchases, customer feedback builds trust between you and your customers. However, remember that your business can turn a dissatisfied customer into a satisfied one if you respond correctly, even if you get a few negative reviews. It is advised to use a review management tool for your business to streamline and manage reviews in one place.

Also, you can engage your store visitors and make them regular buyers by offering better support. For example, you could engage shoppers on your site using live chat. In addition, live chat allows you to talk directly to your customers before purchasing to address their concerns.

6. Make Your Store Mobile Friendly

You need more than just a responsive design to make your store mobile-friendly. Make sure to design your website with mobile users in mind, considering the expertise of a web design company.

For instance, make the “Add to Cart button” bigger on all mobile product pages so that the visitor doesn’t have to zoom in to add a to the cart a product. Changing the format of product images in the store can also make it faster for mobile users.

7. Try TikTok Marketing Strategy

You should also use TikTok for business marketing to grow your eCommerce business quickly. Genuine content is what makes TikTok a successful platform for businesses.

Original and authentic videos get more attention and engagement than highly edited videos. TikTok is the best way to make long-lasting relationships with audiences.

In a study, over 50 percent of TikTok viewers made purchases from brands they saw on the app. You can also promote your product with live streaming and advertising on the platform. To ensure smoother operations and improved visibility in the dynamic online landscape, consider investing in residential proxies. Overcome restrictions, gather diverse data, and optimize SEO and PPC campaigns for a competitive edge.

8. Suggest Related Products to Visitors

People who shop online don’t have a salesperson to suggest items to complement their purchases. To succeed with eCommerce marketing, you must provide suggestions to your customers.

For example, try recommending rain boots, umbrellas, or other relevant things if someone is interested in buying a raincoat. Also, you may need to hire an experienced remote developers if your website does not suggest products.


You might find it difficult if you’re new to selling online or looking to upgrade your online presence. However, doing it with a proper digital marketing strategy for new product launches will make it easier.

Maintain consistency, practice patience, and do not overwhelm yourself with too many tasks. If you want to outsource the job and have it done by specialists, you can visit Consider this article’s most beneficial digital marketing strategies for your business.