Social Media Marketing Strategies

Effective Social Media Marketing Strategies & Tips for the WooCommerce Store

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July 11, 2024

Social media is now the go-to marketing channel for every WooCommerce owner. With billions of users scrolling through Facebook, Instagram, and Twitter daily, the potential to engage and convert customers is immense.

But, where social media can fulfill 80% of your sales funnel, without the right approach or strategy, your marketing efforts can lead to literally nothing.

In fact, studies show that 30% of businesses experience stagnant growth due to poor social media strategies, proving that effort alone isn’t enough.

This is where an effective social media marketing strategy becomes a game-changer. With the right tactics, you can not only boost your WooCommerce sales but also elevate your brand’s visibility on a global scale.

In this article, we’ll delve into the most effective social media marketing strategies and tips for WooCommerce stores. You’ll learn how to set clear goals, understand your audience, choose the best platforms, create engaging content, and analyze your performance.

Setting SMART Goals for Your Social Media Marketing

When you set up your Woocommerce store and want to market on social media, the first thing you need to set clear objectives and goals.

Now, you may say that the goal of your business on social media is to generate more revenue. Well, the ultimate goal for any even the charity business is to always make profits.

But, here, we’re not talking about setting the final goal. We’re talking about the instant actions or small milestones you want to achieve in a short period of time with social media marketing.

Think of “what problems your business needs to solve immediately?” or “How much benefit you want from your business in the next year”

The answer might be that, though you’ve amazing products, there is zero traffic in your online store, or you want to make 2X web conversions with all new seasoned products?

Start by identifying the primary purpose of your social media presence. Are you aiming to increase brand awareness, drive more traffic to your website, generate leads, boost sales, or improve customer engagement? It depends on your current business growth.

Once you’ve established your primary goal, use the SMART criteria to refine it: make your goals Specific, Measurable, Achievable, Relevant, and Time-bound.

For example, instead of aiming to “increase sales,” set a goal to “increase online sales by 20% within the next six months through targeted social media campaigns.”

This specificity helps in tracking progress and adjusting strategies as needed. Additionally, consider the resources at your disposal, such as budget, team size, and available tools, to ensure your goals are realistic and attainable.

These small goals ll align with your overall business objectives and ensure that your efforts contribute to the broader success of your WooCommerce store.

Understand Your Audience: The Foundation of Your Social Media Marketing Strategy

Do you know, what’s the secret of an effective social media marketing strategy to grow a successful business?

It’s not conversion, it’s retention.

The more you know your target audience, the easier it’ll be to retain them.

In fact, when you know the audience, you can easily target the new audiences as well. To effectively reach and engage with your audience, you need to gather both demographic and psychographic data.

Demographic information includes age, gender, location, income level, education, and occupation, which provides a general overview of who your audience is.

Psychographic data delves deeper into their interests, hobbies, values, lifestyle, and online behaviors, giving you a clearer picture of their preferences and motivations.

To gather this information, use social media analytics tools to track engagement rates, most liked and shared content, and peak activity times.

These insights reveal what types of content resonate with your audience to tailor your strategy accordingly.
Monitoring your competitors’ audiences and engagement strategies can offer additional perspectives on how to reach similar target groups.

Choose the Right Social Media Marketing Platform

Once you have a clear understanding of your target audience, selecting the right social media platforms becomes easier.

Do you ever wonder why some brands are more popular on Facebook while others shine on Instagram?

It’s because content needs to match the audience perfectly. Facebook brands engage diverse audiences with detailed posts and community vibes.

In contrast, Instagram marketing captures younger users with stunning visuals and stories to create a vibrant, eye-catching presence.

So, it’s all about playing to the strengths of each platform. Now, let’s take a look at which social media is perfect for your audience.

  • Facebook:

Facebook has a broad and diverse user base, so it’s a suitable platform for targeting a wide range of audiences based on demographics. It’s particularly effective for reaching adults aged 25-54.

So, if you want to promote a product that is suitable for both young and aged people, Facebook will be the best marketing channel for you.

Again, Facebook’s advanced targeting options allow you to segment audiences based on detailed criteria. In fact, Facebook is ideal for both B2C and B2B marketing.

  • Instagram:

Instagram is mostly popular among younger audiences, particularly those aged 18-34. It’s a highly visual platform, perfect for businesses that can leverage high-quality images and videos.

Instagram is ideal for brands in the fashion, beauty, food, and lifestyle industries.

For example, if you run a fitness apparel brand, Instagram is perfect for showing your latest workout gear through stunning photos and dynamic videos.

  • Twitter:

Twitter is great for real-time engagement and targeting tech-savvy and information-hungry audiences. It attracts users aged 18-49, with a slight male dominance.

Twitter is best for industry news, and engaging in trending conversations. It’s particularly effective for brands in the tech, news, and entertainment sectors.

Again, almost all giant companies or the industry owners are active on twitter. So, if you use Twitter to share the latest industry news, product launches, and live updates from events, it immediately catches the attention of all the capitalists of the industry.

  • LinkedIn:

You should target LinkedIn for your social media marketing when your audience consists of professionals, business owners, and decision-makers. LinkedIn is most effective for B2B marketing, recruiting, and networking.

For example, if you run a software company that provides enterprise solutions, LinkedIn is ideal for sharing industry insights, and even case studies.

In fact, Linkedin is more about sharing thoughts or opinions than advertising. So, when you promote your Woocommerce products on LinkedIn, it’s best to share a whole case study along with the benefits and drawbacks of it.

Always remember, Linkedin isn’t for selling your products, it’s about giving a solution of an existing problem with your product to build brand awareness.

  • Pinterest:

Pinterest is highly visual and attracts users interested in DIY, crafts, home decor, fashion, and food.

It’s particularly popular among women aged 18-49. Use Pinterest to share visually appealing content, tutorials, and product images. It’s effective for driving traffic to your website and increasing sales.

  • TikTok:

TikTok is the fastest-growing platform, popular among Gen Z and younger millennials.

It’s ideal for brands targeting users aged 16-24. TikTok’s short-form video content is great for creative, humorous, and engaging campaigns.

  • YouTube:

You should target YouTube for your social media marketing when your audience spans a wide age range and engages with video content.

YouTube is particularly effective for reaching users aged 18-49 and is ideal for brands that can produce high-quality, informative, or entertaining videos.

For example, a beauty brand can use YouTube to share makeup tutorials, product reviews, and skincare routines. By creating detailed and visually appealing videos, the brand can demonstrate the benefits of their products, engage viewers, and build a loyal following.

By understanding your audience’s demographics, psychographics, and platform preferences, you can choose the right social media channels to reach and engage them effectively.

Optimizing Product Feeds for Social Media Marketing Success

I’ve researched many Woocommerce businesses with lots of amazing products and also target the right social media to advertise, but still they rarely grab the attention of the target audience or get that much conversion?

Then, what is the reason you’re getting out of any conversions?

Well, it’s because of the improper or unoptimized product listing.

No matter how good your products are, if you don’t have an accurate or optimized product feed, you’re not going to get any conversions.

Again, different social media channels require different specifications for the product feed. If you don’t meet the requirements, your feed won’t show up in the search results, or even worse, your feed can get rejected.

And even if your feed is accepted, social media search engines still get confused about what your products are and who your target audience is.

That’s why your products are shown to random social media users rather than the most needed customers, resulting in zero conversions.

But, making such optimized error free feed is challenging, even when you’ve thousands of products in your Woo store.

So, how can you make a proper feed no matter how many products are there in your store?

Well, you can use automated tools to smooth down this task.

Bonus Tip:

One of the best automated plugins to make the most optimized and 100% error free product feed for your Woo store is WooCommerce facebook product feed plugin- CTX Feed.

And it’s FREE!

Again, the best part of this plugin is, it supports and generates product feeds for more than 130+ marketing channels, including social media like Facebook, Instagram, TikTok, etc.

So, your feed will automatically optimize for that specific social media, and you’re everywhere on your audience’s social media.

And, don’t worry about facing any problems while using the free plugin. A renowned WordPress plugin development company, Webappick has launched this plugin. So, you’ll always get the dedicated support for ny issues.

Analyzing Your Competition to Refine Your Social Media Marketing Strategy

It’s not like you’re the only one who is trying, your competitor’s have already started ruling this social media.

So, it’s definite that you’ll face a huge competition, but still you can take benefits from your competitors by analyzing whats great they’re doing and what’s they lack behind.

When you do a proper competitor’s analysis, you can check out the following factors to get a clear idea of what your competitors are doing.

  • What’s working, and what’s not?
  • What type of audience is engaging with them?
  • What are their most valuable partnerships?

When you find out from where your competitor’s are getting the peaks, you can add the strategies in your social media marketing.

Again, you’ve to consider which social channel they’re targeting. If your competitor’s use some Facebook marketing tricks, but you use it to target Instagram audience, you’re surely on the wrong track.

So, according to each platform’s need, you’ve to apply the right strategy in the right platform.

Now, first, you need to find out which networks your target audience uses and then do the competitor’s analysis on that network.

After the deep analysis, it’s time to find out your social media presence compares to the competition.

Once you collect that information, you’ll be ready to start thinking about ways to improve.

But, it’s not always about checking what other competitors do and apply the same thing in your social media marketing strategy. You’ve to think out of the box.

What does it mean?

It means you’ve to be run ahead of your competition. If you only keep using the effective tactics, you’ll be the same row of your competitors, but you’ve to stay in the lead to rule the media.

So, along with the fruitful strategies, you’ll have to find out the lacking of your competitors too. When you do the same thing that your competitors do and also excel in the areas where others lack behind.

Keep your audience engaged to keep them returning to your store

Now, imagine you’re at the top of the search results of your targeted social media when people search products related to yours. Again, let’s assume your paid ads also doing great.

But, the problem occurs when you have no returning customers.

Basic statistics show that businesses have a 60% to 70% chance of selling to an existing customer, while for a new prospect, it’s just 5% to 20%.

So, what should you do to keep your audience engaged?

  • The very first way is with your proper branding. When you properly promote your brand along with your products, your store name will remain in your customer’s minds. And if they’re satisfied with the first purchase, they’ll return to the store again for sure.
  • Again, you can take reviews from your customers and tell them to give ratings to your store. And you can give discounts to your customers who give original reviews.
  • Also, consider negative reviews from your customers and try to solve their issue.

Bonus tip: Get the advantage of Influencer Marketing

One of the most effective way to keep your audience engaged is with influence marketing. When people hear about your brand from their favorite or followed influencer, they take it as a authentic place to purchase and go straight to your store.

Even if, you set the price higher than your competitors, people will think that because your products are original, they’re a little bit more costly.

Create a social media content calendar for powerful Social Media Reach

Sharing engaging content for your social media is a must, but having a strategic plan for when to share it is equally important.

A social media content calendar helps you schedule posts for maximum impact and allocate time for audience interaction.

  1. Set your content calendar:

Your content calendar should list the dates and times for publishing different types of content on each platform. It ensures posts are appropriately spaced and published at optimal times.

2. Ensure the Right Content Mix

You’ve to make sure that your content strategy aligns with the social media goals. That means when you share a post on social media, you should know what you expect from that post?

Think, is it a traffic driving post or it’s for lead generation, or you just want branding for your business?

However, there is a standard ration you can follow to how often you should post different types of content?

It’s using the 80-20 rule. What’s that?

Well, the 80% of posts for social media should be there to inform, educate, or entertain your audience. And the rest of the 20% post will be to promote your brand.

Again, you can try out the rule of thirds. This rule stands for:

  • one-third shares industry ideas,
  • one-third promotes your business, and
  • one-third involves personal interactions.

3. Proper posting Frequency

Now, you know how much you’ve to post what types of contents for your social media.

But how often?

When you post too often on social media, it simply gets annoying for your audience. In contrast, when you post too rarely, people thinks that you’ve very less engagement and your brand isn’t worth following.

So, here’re the standard frequencies you can set to your content calendar for different social media:

  • Instagram: 3-7 times per week
  • TikTok: 3-5 times per week
  • Facebook: 1-2 times per day
  • Twitter: 1-5 times per day
  • LinkedIn: 1-5 times per day

That’s how your audience can be properly engaged with your posts.

Tracking, Testing, and Adjusting Your Social Media Marketing Strategy for Optimal Performance

Though, there are thousands of proven social media marketing strategies, you can’t assume which strategy will be effective for your particular business.

When you actually implement your plan and tactics, you may discover that some strategies perform better than expected, while others fall short.

  • Track the data of social media posts:

So, the first thing, you should do is track your data for each social media post for different platforms as well with any analytics tools. This will help you to identify which post drives more traffic for your business.

  • Test, Review and Change

You’ve to test different strategies that worked for other businesses similar to yours. Test different posts, campaigns, and strategies to see what works best. Surveys can also provide valuable feedback from your audience about how well your strategy meets their needs and expectations. Use this feedback to make informed adjustments.

  • Keep Your Strategy Dynamic

When posts on your social media are doing well, it doesn’t mean that this post will do the same for a long time. Social media is mostly hyped for trends, it changes frequently, even in the next hour.

So, treat your social media marketing strategy as a living document. You’ve to regularly review and update your strategy to meet new trends, new goals and plans.

Social Media Marketing Best Practices: Essential Tips for Your Social Media Strategy

While you’re applying a solid social media marketing strategy, you still need to focus on every small details to maximize its effectiveness. So, if you want to take your social media performance one step forward, here’ re some best practices for social media marketing strategy.

  • Use 5 5 5 social media strategy:

This strategy means you’ve to comment on 5 posts and like 5 posts all within 5 minutes. This is a proven method to grow social media engagement and eventually increase traffic to your online store.

  • Maintain your brand’s voice:

When you create content for your social media, the text can vary, the post’s length can vary, but the tone of your post must be the same. You always have to maintain a professional, but engaging tone for your brand. It doesn’t matter how funny your posts are, or how deep the discussions, the tone should reflect your brand’s voice.

  • Stand out of the crowd:

WooCommerce businesses often offer discounts, free delivery, or gifts to boost sales. However, when customers see similar offers everywhere on social media, they choose the store with the best deal.

To stand out, offer your promotions when competitors aren’t running theirs. This way, you capture all the audience’s attention and drive all the sales, even if you’re offering the minimum discounts.

  • Maintain 70/20/10 method:

You’ve to work or maintain the strategy in a rhythm. And that’s what the 70/20/10 method stands for.
This method defines:

  • 70% content should be based on the proven strategy,
  • 20% of your post should be premium that target a specific audience and,
  • 10% content should be experimental to test if it’s work or not.


Mastering social media marketing is key to your WooCommerce store’s success. By setting clear goals, understanding your audience, picking the right platforms, and creating engaging content, you can boost your sales and brand visibility.

Always track your performance and tweak your strategies based on the results. These proven social media strategies can turn your social media channels into powerful tools for building a strong online presence.