Every blogger and content marketer knows that the best results come from blogging consistently. HubSpot also says that churning out a greater number of blogs can allow businesses to garner almost 3-5 times more traffic! But when you have to consistently come out with great content, it can leave you in a bind – what can you do differently to make your blog content stand out? The answer lies in making your blogs richer with diverse content.
Not sure where to start? In this article, we’ll tell you everything you need to know about using different content types so that you can offer something for everyone in your audience and break the monotony. But before we get to the actual bit on the diverse content types, it’s important to first understand what makes this so important for your blog’s success.
People in your diverse audience base usually come with different priorities when they’re searching for digital content. While some look for short-form articles, others might be looking for a piece that can explain a topic visually too. By including different types of content in your blog, you’ll be able to ensure that your blog meets the unique needs of a wide range of people.
Including diverse content in your blog can also open up a world of possibilities for you. You can get creative with your content and experiment with different structures that will appeal to your target audience. Rather than being monotonous with your content, you’ll get an opportunity to think outside the box to look for new ways to incorporate different content types into your blog.
Diversity in content can also help in increasing brand awareness across different channels. For instance, when you are publishing your written content in the form of a video on YouTube or an infographic on social media, you’re essentially making it easier for your audience to access the information from multiple sources. This can also help in increasing the audience’s trust in your brand.
Customer conversion through blogging is a long-term process that involves:
1. Attracting customers
2. Engaging customers
3. Delighting customers
While the visual content does the first job of attracting customers, the next two steps are accomplished by providing them with more detailed and useful content. So, it’s amply evident that different forms of content have important roles to play in the customer journey.
We’ve already discussed the importance of diversifying your blog content. Now, let’s explore how you can go about it –
If you want to do something new with your blog content each time, why not test out multiple content formats? Most blogs tend to have very rigid guidelines around word count, keyword density, linking, etc., and this has become the industry norm. But what if a different content format could provide a better reading experience to your audience? That’s not to say that all your blog content should be less than 500 words. But there are ways you can mix up your content to enhance its readability for the audience.
Here’s how this can be done:
If you want to create impactful content, it’s important to include some visual elements in it too. According to HubSpot, readers are able to follow text accompanied by visuals almost 323% better than plain text. Including some form of visual content in your blog can also lead to increased conversions and more social shares.
Here are some of our tips to achieve the same –
Another great new way to do more with your blog content is by turning it into a podcast. With this, you’ll get an opportunity to leverage audio medium too.
Readers are always interested in knowing the specifics, whether it is the percentage of people joining a social media platform every day, or the number of businesses increasing their annual content marketing budget. Specifics are great for building trust with your audience and showing them that you’ve done your research. Statistics and facts, wherever necessary, can provide readers with more context on the topic.
Adding data to your blog content is useful for building audience trust, but did you know it’s also a great way to add some high-quality backlinks? This means that it will help you improve your Google rankings too. If you want to reel in the visual audience, you can consider presenting this data in the form of an infographic as well.
Guest Posting is something that is a part of every marketer’s strategy these days. In fact, most bloggers write around 1 to 5 guest posts every month, on average. This means that there are many bloggers out there constantly on the lookout for new blogs to contribute to. By having a ‘Write for Us’ section on your site, you can leverage guest blog posts to diversify your content. Since every new writer will bring a fresh perspective and new ways of looking at a problem, it can be an excellent way to offer something new to your audience. It also takes some of the content creation load off your shoulders.
Although email marketing is one of the oldest digital marketing strategies, it continues to deliver results even today. The great thing about email marketing is that it allows you to interact directly with your audience. It is the modern-day equivalent of telemarketing. But rather than in-the-face marketing, it allows your readers to go through the content in their own time.
You can turn your blog content into an email newsletter or use an email marketing tool to push any new blog posts to your email list automatically. To level up your email marketing game, you can even provide your readers with an interactive newsletter.
There’s no dearth of compelling new topics out there for your blogs, but searching for them isn’t always the easiest. If you want to diversify your blog content with new topics, you need to start by answering the right questions. These questions can be related to the major pain points of your audience, the newest trends overtaking your industry, and other inquiries like these. The goal is to provide your audience with answers to their most pressing questions through your blog.
So where do you get these questions from? One way is to do a quick Google search around your target keyword to find out what the audience is searching for and what your competitors are writing about. Another way is to look through the ‘People also ask’ sections in the Google search results. You can also interview influencers, experts, and thought leaders to find out some important questions that need answering.
With this, we’ve covered some of the best strategies you can use for diversifying your blog content. But using these strategies just for the sake of it will not deliver the results you want. It’s important to take into account your audience’s preferences too when diversifying your blog content. So, what’re you waiting for? Go ahead and get creative with your content, and take your blog content marketing strategy to the next level!