e-commerce conversion rate

Actionable Hacks To Improve Your Ecommerce Website’s Conversion Rates

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June 10, 2022

As an e-commerce website owner, you have designed a sleek, modern, and beautiful website. However, your e-commerce conversion rate is not satisfactory, and you are not meeting the required sales target.

Whether you are driving your potential customers to your online store via online ads, affiliates, or paid marketing, any visitor who is a prospective buyer leaving without buying the products is a big letdown.

This is where optimizing your e-commerce website with a ‘sales perspective’ conversion is so important. Combined with a good e-commerce SEO strategy and selecting the best web design companies will boost the conversion rate of your store.

 e-commerce conversion rate

What do the numbers say-

  • E-commerce sales will make up 22% of global sales in the year 2022.
  • Mobile e-commerce will contribute the highest with over 3.56 trillion sales in the year 2022.
  • Over 40% of the brands will increase their paid search budget this year.
  • The Annual spend on social media ads was over $150 billion in the year 2021.

So, you can see from the above statistics how crucial it is for e-commerce brands to increase conversion and subsequently the sales curve.

What is exactly a conversion rate?

The conversion rate is the percentage of visitors who make purchases on your website.

E.g., if you have 20 sales from 1000 site visitors it is 20 divided by 1000 i.e., your conversion rate is 2%.

Ideally, your e-commerce conversion rate should be 1% to 4% and if you can increase it by even 1 to 2 percent, chances are you might double your sales handsomely.

How to improve the conversion rate of your e-commerce website?

  • Have a robust security platform in place to build trust-

Probably the first step in brand building, your potential buyer should have complete trust in your website to purchase things. This is going to be beneficial for your brand in the long run too as you will earn loyal customers. For this very purpose, you need to have an SSL certificate like an OV SSL certificate. Popular branded OV SSL certificates include Comodo Instant SSL Pro, Thawte Wildcard SSL, DigiCert OV SSL certificate, etc. You need to install anyone on the server for data security. 

  • Good site navigation-

Good site navigation is like the captain of your ship. If your navigation is confusing it will leave your visitors puzzled wherein, and they will eventually stop browsing your website and eventually leave. Your navigation should be clear, easy, and crisp for the visitor to explore your website. You can create a dynamic navigation menu for your Magento eCommerce Store using the Magento 2 Mega Menu Extension by MageDelight. To enhance your online store further, consider using magento development services to ensure your website runs smoothly and efficiently.

  • Personalise your user experience-

Incorporating personalisation into your eCommerce store will assist your shoppers throughout their customer journey. The user experience is an essential part of the value chain in online shopping, and Magento 2 Product Design gives your e-commerce store a competitive advantage. By personalising the user experience, you can keep customers browsing, improve your average order value, and increase conversion rates.

  • Optimize the site for all devices (laptop, desktop, and most importantly mobile devices)-

Today browsing websites on mobile have become the most common norm. Right from Gen Z to millennials to middle-aged adults to senior citizens, practically everyone is on the mobile. That’s probably because it is easy to use and easy to order. Therefore, optimizing the website for every device is an important part of Ecommerce SEO. Your e-commerce website must be optimized for a mobile screen (and for the laptop and desktop) and if it is not, chances are your website will have a poor display on the mobile screen, which will automatically translate into your visitors abandoning your website even before reaching the navigation. To ensure the effective implementation of these strategies and achieve a seamless online shopping experience, it’s highly recommended to seek the assistance of a professional WordPress website development company. Their expertise in creating robust and secure websites, optimizing for various devices, and enhancing loading times can significantly help to build trust, improve site navigation, and personalize user experiences.

  • Faster loading time-

As a website owner, you need to understand that there are close to only 10 seconds you have to catch the attention of your buyer!

Higher loading time = Higher the bounce rate

Each second is extremely important when your website is loading on the browser. To improve the loading time on the website you need to check every page of your e-commerce website and make sure that the files are not too large and filled with heavy text and images. Loading time is very crucial as a high amount of loading time will make the consumer probably leave your website.

  • Have high-quality images-

Quality images are crucial for any kind of website, more so for an e-commerce website. As people will make their purchase choices based on the products displayed. If you are targeting customers from different regions make sure you translate images of the products into their preferred language, that way it is easy for the potential customers to understand more about the product thus helping in improving the conversion rate. Ensure that your images are well-pixelated at least 640 *640 by size.

  • If possible, offer free shipping-

Free shipping is one of the most important incentives for any online shopper. However, it depends on your margins. It is likely to make a positive impact on the prospective buyer and will also make your website popular. Partnering with a centrally located shipping center can also lower your costs and the orders will arrive more quickly.

  • Offer free returns or make sure that the buyer has a hassle-free return policy-

Research has shown that over 65% of buyers check the return policy on e-commerce websites. And over 90% of consumers are most likely to make another purchase if the return policy is smooth and easy.

  • Offer multiple payment options-

In the world of online shopping, apart from only online banking, there are several options for the buyer to pay for his purchase. Of course, that does not mean you will offer everything! You need to provide the best payment options out there which will offer a hassle-free and swift payment option which is the least time-consuming.

  • Offer Discounts and Sales-

Nothing is more attractive for the buyer than purchasing products at discounted rates! Independence Day, Diwali, Christmas, Monsoon sale, summer sale! You name it and we have it! However, you need to limit your promotions and very smartly market them, to increase a sense of urgency for the buyer which will ultimately have a high conversion rate. According to the CEO of ChartExpo, “After starting reward program their conversion rate increased from 1% to 2.5% in a short period of three months.”
Nothing is more attractive for the buyer than purchasing products at discounted rates! Independence Day, Diwali, Christmas, Monsoon sale, summer sale! You name it and we have it! However, you need to limit your promotions and very smartly market them, to increase a sense of urgency for the buyer which will ultimately have a high conversion rate. And one way you can do it is by making the discount redemption process easier. When the process is easy, the conversion rate always increases. That’s why many marketers use alternatives such as Coupon QR Codes. They help the end-users redeem the offer with a simple scan!

  • Keep a close watch on your site analytics-

Make sure you are tracking the clicks and other purchase activity on your e-commerce website. If the conversions are not showing up in your Google analytics you need to change your strategy and make adjustments that help in getting good conversion rates.

Also keep checking your analytics from time to time as it will allow you to see which aspects of your e-commerce store need improvement, which can be quite useful to increase your conversion rates. You can also use session replay and heatmaps using tools like Browsee to visually understand how your customers are browsing through your site and which areas are getting attention.


Apart from the above-mentioned points, there are certainly other strategies that you can implement to have excellent conversion e-commerce rates, such as harnessing the power of social media to market your website’s products, using attractive taglines and punchlines, having a good FAQ page, and including videos.

The world of e-commerce is certainly making huge strides and it’s only going to get bigger and better with the digital economy being a part and parcel of our lives.