At present, there’s no better medium than video for delivering marketing messages. The video format grabs the viewer’s attention and, when it works well, engages the viewer all the way through. Video works well for all sorts of content, from product demonstrations and educational materials to customer testimonials and company culture showcases.
But many businesses don’t realize that video can also be a vital asset when it comes to SEO. That’s right — video content can help your business rank higher in search engine results pages, allowing you to reach more customers and drive more traffic to your website.
Read on to find out why video is so valuable for your white-label SEO agency and how you can use it to boost your search engine rankings.
Video is one of the most powerful tools that you can use to improve your SEO. This article details just some of the many benefits of using video.
Without a doubt, on-page engagement is a great way to show Google that your site is worthy of attention. And videos are one of the most engaging types of content that you can include on your site. Why?
Let’s face it, most people are visual learners. This means they need to see information in order to retain it.
Research shows that visual learners make up 65 percent of the general population, meaning that they learn best by seeing the information. This is because visuals can communicate information much more quickly than written or verbal methods.
On top of that, experts have found that the brain can process images and videos 60,000 times faster than text, making image-based communication a remarkably valuable vehicle for marketing messages in today’s marketplace.
So, by including videos on your site, you’re making it more visually stimulating and thus more likely to hold people’s attention. And that’s how adding video to your website will increase on-page engagement. In fact, users spend 88% more time on a website with video than without. This trend is only likely to continue as videos become more and more commonplace online.
When users see a video thumbnail next to a search result, they are more likely to click on that listing. This is because the presence of the thumbnail makes the result a “rich snippet,” and these snippets are known to improve click-through rates.
Rich snippets give search engines additional information about your content. It can include things such as customer reviews, product ratings, and, in this case, video. Here’s an example of a rich snippet that includes a video thumbnail:
As you can see, the video thumbnail makes this result stand out from the others on the page, which could lead to more clicks. And, as we all know, more clicks mean more traffic.
Videos are an incredibly powerful medium to increase the average time a visitor spends on your website. Why? Because people are far more likely to watch a video all the way through than they are to read a blog post or scroll down any other type of content.
To further illustrate this point, let’s look at a recent study conducted by Wistia. Wistia carried out a study to see if pages with video content resulted in visitors spending more time on the site. The study looked at data from the 100 highest-trafficked pages from January 1, 2021, to April 24, 2022.
They found that, on average, a visitor spends 1.4x more time on pages with video compared to pages without video. This goes to show that if you want people to stick around on your site, adding video content is a great way to do it.
Now that we’ve gone over some of the ways videos can benefit your SEO, let’s take a look at how you can make sure your videos are as SEO-friendly as possible.
If you want people to find your videos, you need to make sure they are optimized for search. This means using the right keywords and phrases in your title, description, and tags.
The better your video is optimized for search, the more likely it is to show up in relevant searches. This will result in more traffic to your website as well as higher rankings in search engine results pages (SERPs).
You can optimize your videos for better searchability in many ways. Some of the things you’ll want to do include:
By following these tips, you can ensure that your videos are more easily found by users and that they provide a positive user experience, both of which will benefit your SEO in the long run. If you need help finding the best keywords to use for maximum search visibility, consider working with a professional SEO agency.
Don’t just tell your viewers what to do, show them! A QR code is a great way to do this. By adding a QR code to your video, you provide viewers with an easy way to take action. This could be something as simple as taking them to your webpage, or maybe even a call to action to buy your product.
One of the main goals of SEO is to help users find the information they need easily and quickly. If your video content is not actionable, it will be harder for users to find the info they need, resulting in less traffic to your website as well as fewer sales.
As an added benefit, actionable content is more likely to be shared by users, which can help to increase your reach and further improve your SEO.
If you’re not familiar with QR codes, they are those little black and white squares that look like barcodes. You can create your own QR code for free using one of the many QR code generators out there. Then, all you need is the URL of the page or content you want to link to and add it to your video as an overlay.
By using platforms like Facebook, Twitter, and Instagram, you can give your video the extra boost it needs to get more views. There are essentially two ways you can go about this:
Social media platforms allow you to reach a much wider audience than you would if you relied on your website alone. The more people who visit and engage with your site’s content, the more positive user signals you’ll receive, which in turn will benefit your search rankings. Although the impact is indirect, it can still be very significant.
If you want to go the paid advertising route, there are a few different platforms you can use. Facebook Ads are the most popular option, but Twitter Ads and Instagram Ads are also effective.
To get started, create a campaign specifically for your video content. Make sure to target demographics that are likely to be interested in what you have to say. For example, when promoting a cooking video, you might want to target users who have previously shown an interest in cooking-related content.
Alternatively, if you’re sharing your video on your own social media channels, be sure to share it at times when your audience is most active. For instance, if you’re targeting an American audience, you’ll want to post around 9 am or 10 am when people are more likely to be scrolling through their social media feeds.
When it comes to marketing your videos on social media, there’s no one-size-fits-all solution. Experiment with different tactics and see what works best for you and your business. If you’re not sure where to start or how to get the most out of social media for your video marketing needs or SEO, consider working with a social media agency.
A reliable and experienced social media agency can provide valuable assistance and help you get the most out of your video marketing campaign. Be sure to do your research before selecting an agency, and look for one that has robust onboarding procedures in place to ensure that they understand your specific needs.
Several digital tools and online resources can simplify the process of creating quality videos. Here are just a few examples:
Using digital tools and online resources to improve the quality of your videos can indirectly affect your SEO. For example, if you create a video that is high quality and informative, it is more likely to be shared by users, which can help to increase your reach and build brand awareness.
You can find a wide range of digital and online software options available for purchase or subscription. Do some research to find the tools that best fit your needs and budget. Once you have the tools and resources you need, take some time familiarizing yourself with its features and capabilities. Then, play around with different video ideas and formats to see what works best for you and your business.
If you’re not incorporating video into your SEO strategy, you’re missing out on a huge opportunity. By creating and optimizing videos for your website, you can take advantage of the ever-growing popularity of video content and improve your chances of ranking high in search engines. And with over 1.8 billion websites competing for attention online, anything you can do to stand out from the crowd is worth doing!